Do You Need an ISBN?
The ISBN (International Standard Book Number) is your book’s identification number or fingerprint. It is a 13-digit number, not a bar code. ISBN information is embedded in the bar codes …
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Do I Need Facebook in Addition to My Website?
Whether you’re marketing a business or a book, if you have to ask the question posed above, the answer is probably “no.” I know, your friends have told you that …
Getting Visitors to Your Website
A website’s mere existence does not guarantee visitors. Promote your site and people may come. Print your web address on your business cards, letterhead, product information sheets, and press releases. …
Every Author Needs an eReader
We’ve had calls from a number of authors who are interested in turning a print book into an eBook. It makes sense, of course, with the growing segment of the …
5 Ways Plain Writing Helps You, Your Book and Your Business
Plain language is the law. And it’s not a moment too soon. For years, I have been preaching clarity in writing to author clients and in business writing classes. Now, …