Do I Need Facebook in Addition to My Website?
Whether you’re marketing a business or a book, if you have to ask the question posed above, the answer is probably “no.” I know, your friends have told you that …
Getting Visitors to Your Website
A website’s mere existence does not guarantee visitors. Promote your site and people may come. Print your web address on your business cards, letterhead, product information sheets, and press releases. …
5 Ways Plain Writing Helps You, Your Book and Your Business
Plain language is the law. And it’s not a moment too soon. For years, I have been preaching clarity in writing to author clients and in business writing classes. Now, …