Announcing a new product or service is a big deal. Sharing a human interest story about your company or its employees is smart marketing. We were writers and editors for newspapers and magazines long before we started The Roberts Group. So we know how publications think, how to get their attention, and what information to provide to make your press release shine.
We have helped companies in a variety of industries write press releases that get results:
- Rug manufacturers debuting new collections.
- A retirement plan services company talking about how it continued to serve clients during a massive snowstorm.
- A book publisher introducing a new novel.
We encourage our clients to use their press releases in various ways: to get press coverage, to distribute news to customers and shareholders, and to add substance to websites and newsletters.
Use your press releases to populate your “Media Room” or “In the News” pages of your website. It shows you are an active company and serves as an archive of your company’s growth.
Include press releases in media kits and presentations to give a well-rounded picture of your company.
Call us to discuss your news, your event, or your human interest story. We’ll help you craft a press release that gets attention and can be used in many ways.